![](https://assets.entrepreneur.com/content/1x1/300/20171028133334-BillKing.jpeg?format=pjeg&auto=webp&width=240&height=240&crop=1:1)
Bill King
Head of Digital Marketing, AvidXchange
Bill King heads up digital marketing for AvidXchange and was formerly an inbound marketing consultant at Hubspot. His work has been featured in Inc., Forbes and many other top publications. You can find him on twitter @inboundy.
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Growth Strategies
The One Important Factor That Impacts The Bottom Line For Small Businesses
The most successful businesses have products that their customers can't live without.
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